Marketing News

Waiting Until December Syndrome Is a Thing

New research shows that nearly 1 in 4 men put off holiday shopping until December.

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By: Lianna Albrizio

Associate Editor

For many consumers, December arrives with the reflection of the past year… and the pressure to buy gifts. Klarna, an AI-powered global payments network and shopping assistant, has a name for this phenomenon: the Waiting Until December Syndrome (WUDS). New research shows that nearly one in four men put off holiday shopping until December, and nearly all men report wanting to assign the responsibility to a more suitable candidate who is perhaps a woman. Not surprisingly, a mere 20% of women ...

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